Types of Product Photography! Product Photography Types are very important when it comes to marketing your products. The goal of product photography is to show the best features of the product, in order to increase sales and generate more revenue for your business. Types can range from simply taking a photo with a smartphone, or using an expensive DSLR camera. This blog post will discuss three Types of Product Photography that you should use when trying to market your business online!
Types of Product Photography
Here are some types of product photography.
Type#1: Clean & Un-styled Product Photograph
This type of product photography is very common with e-commerce stores, and it’s usually what people think of when they think about product photography.
People often refer to this style as “Hero Shot”. It features the product by itself with no props or styling in front of a plain background. The goal is to show your potential customers exactly what the product looks like so that they can get a better idea of whether or not they want to buy it.
Type#2: Macro Product Photography
Macro product photography is when you zoom in very close on the product so that only a tiny fraction of the image features the actual product itself. This allows you to draw attention away from what your potential customer might see as flaws, and focus more on showing them what your product can do.
Type#3: Reveal Product Photograph
This type of product photography is typically used in e-commerce stores that sell refurbished products or used items. The idea with reveal product photography is to not show the actual product in the photo unless you absolutely have to because it might look too scratched or beat up for potential customers to want to buy it. Instead, you can use other props or styling so that the product looks good in the photo without being distracting.
Type#4: Lifestyle Product Photography
Lifestyle product photography is a style that’s often used for products that are meant to be used in everyday life, like clothes, furniture, or appliances. The idea behind this type of product photography is to show the product as if it’s being used in a real-life situation. This can be done in a number of ways, but the most common is to have the product placed in an everyday setting and have someone using it.
Type#5: Still Life Product Photography
Still, life product photography is a style that’s often used for products that don’t have a real-life equivalent, like jewelry or cosmetics. Lightboxes for jewelry are available in the market, so I recommend using photo lightboxes for better photography results. The goal with still life product photography is to make your product look like it’s literally laying right on a table in front of the camera, and you can get pretty creative with how you achieve this.
Type#6: Product Packshot Photography
This type of product photography mainly makes use of studio lighting, and the goal here is to highlight all of a product’s features. The idea is to make it super obvious what the product does and who exactly would want to buy it.
Type#7: Product Action Shot Photography
This type of product photography typically makes use of studio lighting as well, but instead of just showing people what the product looks like, this type of photo shows potential customers how your product can be used.
Type#8: Product Detail Photography
This type of product photography makes use of higher-quality studio lighting, and the goal is to show potential customers as much detail about your product as possible, which can help them see if it’s worth buying.
Type#9: 360 Product Photography
This recent trend in product photography is great for e-commerce stores that have a lot of complicated products, as it gives potential customers a realistic look at what those products would be like from all angles.
Type#10: Commercial Product Photography
This type of product photography makes use of bright lighting, and the goal is to maximize the features that make your product stand out so that people have a reason to take a second look and potentially buy.
Type#11: Editorial Product Photography
This type of product photography is similar to the previous one with bright lighting, but it also features professional styling and photo retouching. This style would be great for blogs or magazines that want to feature your product as an interesting piece about a new trend or design.
Type#12: How-To Product Photography
This type of product photography is very popular on lifestyle blogs and uses bright lighting for an intriguing look at how to use your product. This style would also be great if you want to offer specific advice or tips about using your product.
Type#13: Product Placement Photography
Similar to lifestyle product photos, this type of photo features an interesting backdrop and makes use of action or still life photography. The goal of this type of product photography is to show off a specific setting where you’re going to use your product.
Type#14: Product Stock Photography
This type of product photography takes a very different approach from the others, making use of bright lighting and studio backgrounds. This style would be great for businesses that want to use your photos on their sites, brochures, or other media.
Type#16: 3D Product Rendering
This type of product photography is great for businesses that want to create an online catalog of their products, as it allows you to create a three-dimensional image of your product that potential customers can explore from all angles.
Type#17: Product Catalog Photography
This type of product photography is similar to the previous one, but instead of focusing on studio lighting and backgrounds, this style typically makes use of natural light and focuses on showcasing real-life situations where your product would be used.
Type#18: Product Brochure Photography
This type of product photography is very similar to catalog photography, but with a smaller focus on the product. This style typically uses bright studio lighting to help your product stand out and look its best.
Type#19: E-commerce Product Photography
This type of product photography is specifically designed for online stores, and it typically features simple studio lighting and a clean backdrop. This style would be great for new internet stores that need some professional-looking product images to attract customers.
Type#20: Mini Product Photography
This type of product photo focuses on the actual size of the item and makes use of studio lighting and backdrops to highlight whatever design features you want your customers to see. This style would be perfect for use in web stores or magazines that want to show off the actual size of your product.
Type#21: Cosmetics Product Photography
This type of product photo focuses on all the features of your cosmetic products, including makeup palettes, brushes, mirrors, and anything else you have to offer. This style would be great for businesses that want to show off their entire line of cosmetics in a professional way.
Type#22: Food Product Photography
This type of product photo is specifically designed for food items, called food photography and it typically features bright studio lighting and a clean white backdrop. This style would be great for restaurants or food companies that want to showcase their products in a professional way. You can also use lightboxes to improve your food photography.
Type#23: Product Packshot Photography
This type of product photo is specifically designed for product packaging, and it typically features simple studio lighting and a clean white or black backdrop. This style would be great for any business that wants to create an online catalog of its products.
Type#24: Fashion Product Photography
This type of product photo is specifically designed for fashion items, and it typically features creative studio lighting and colorful backgrounds. This style would be perfect for businesses that want to show off their latest fashion products in a professional way.
Type#25: Product Portrait Photography
This type of product photo is specifically designed for products that have faces or unique designs, and it typically features simple studio lighting and a clean white photographic backdrop. This style would be perfect for businesses that want to showcase their products in an artistic way.
Conclusion
Now that you have a better understanding of the different types of product photography, you can start to decide which style is best for your business. Keep in mind that each type of photo has its own unique set of benefits, so you should choose the style that will best showcase your products. With the right product photos, you can increase sales and attract new customers.
Thank you for reading this post…🙂
Note: Interested to know about How to Shoot Product Photography? Read here.
